Offer

Research and Knowledge Transfer Center offers a wide range of cooperation:

1. Market and marketing research.
2. Analysis of the conditions of companies' and institutions' functioning:

  • analysis of national and international environment;
  • analysis of competition;
  • analysis of demand and customer preferences.

3. Analysis of companies' and institutions' instruments of influencing the market:

  • product, brand and packaging research;
  • distribution analysis;
  • price analysis;
  • promotion analysis.

4. Analysis of the results of companies' and institutions' functioning:

  • sales results analysis;
  • company or institution image research.

5. Creating an informational basis and developing the marketing strategy.

6. Manager Workshops:

  • Marketing;
  • Trade;
  • Sales Management;
  • e-Business;
  • Know-how.

We specialize in:

  • Sector market research;
  • Competition analysis;
  • Analysis of customers' needs and preferences;
  • Employee research;
  • Public opinion polls.

Research methods:

  • open, disguised, participant and non-participant observation;
  • personal, depth and focus group interviews;
  • mail and online surveys;
  • projective methods ŕ product acceptance tests, product pricing research;
  • heuristic methods ŕ brainstorming, Delphi method, assessment by experts.

Research and Knowledge Transfer Centre's reliability is guaranteed by:

  • interviewers' performance monitoring;
  • questionnaire content and form monitoring;
  • survey's compliance with required selection criteria;
  • field monitoring.

The monitoring is carried out directly, by telephone or mail.