00 Contents
01. Anna Olejniczuk-Merta - Social innovations in the process of system products development
02. Alper Güzel, Dilaver Tengilimoğlu, Aykut Ekiyor - Social media and hospital brands: A field study in Turkey
03. Tomasz Gołębiowski, Małgorzata Lewandowska - Is CSR embedded in the system of corporate innovation objectives? Evidence from Poland
04. Barbara Jankowska - Cluster organization as a pro-internationalization form of cooperation in the SME sector – a Polish case in the European context
05. Marcin Soniewicki, Łukasz Wawrowski - The use of external knowledge sources by Polish private-owned and state-owned enterprises in the internationalization process
06. Małgorzata Kieżel - Role of individual customers in development of banking products in the context of open innovation concept and demand approach to innovations
07. Grażyna Koniorczyk - Customer knowledge in (co)creation of product. A case study of IKEA
08. Leszek Żabiński - Development or regress of the systems products’ sphere against the megatrends’ background of the second decade of the twenty-first century – reflections, attempts at assessment
09. Maria Johann, Padma Panchapakesan - The comparative analysis of senior and non-senior package holiday travelers’ tourism product preferences
10. Mirosława Pluta-Olearnik - Real estate development multi-product
11. Piotr Tarka - The influence of macroeconomic factors on the financial expenditures and development of the marketing research
12. Agnieszka Piotrowska-Piątek - Attitudes of institutions of higher education in Poland towards regional development processes. Analysis of their missions and development strategies
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