IP 3 – Project Based Learning
Date: April 17-28, 2023.
Theme: Start-up consultancy
Are you ready to consult a real company with your own marketing plan?
Challenge yourself by preparing a marketing plan for an actual start-up;
Learn from international experts;
Have your marketing plan implemented by a company;
Discover Polish and Silesian culture.
The course will be carried out in two parts:
1. The first is via distance learning. Through meetings with foreign experts and teaching staff of the University of Economics in Katowice and materials available on the online platform (including case studies), the course participants will be familiarized with the activities and problems the actual start-ups face.
2. The second part will be organized in a stationary form. With the support of foreign experts and the University staff, the participants will prepare a marketing plan using innovative methods. It will be then presented and discussed with companies at the end of the course, thus enabling them to implement the selected ideas in their current operations.