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Syllabus

Course title:

Case studies challenge

Faculty:

Management

Programme

of study:

International Business

Study level:

 

X BA

X MA

Academic year:

2022/2023

Number of ECTS points:

3

Course completion method:

 

- With an exam

X Without an exam

Language

of instruction:

English

Course teaching team:

Course leader:

Prof. Sławomir Smyczek

Lectures:

Prof. Sławomir Smyczek

Classes:

Prof. Justyna Matysiewicz

Lab classes:

-

Department

of the course teaching team:

Department of Consumption Research

Course status:

 

- Compulsory

X Elective

Course time frame:

(no. of semesters)

1

Course forms

Number of hours

Lectures

15

Classes, Workshops, Brainstorming, Discussion

15

Individual preparation

60

Total number of hours

90

 

Course objective and key words

Course objective: to increase students’ knowledge about start-ups and their management challenges

Course key words:  case studies, cross-culture environment, start-ups

Course content

 
  1. Start-ups – phenomenon and business challenges
 
 
  1. Case studies development process – stages and characteristics
 
 
  1. Cross-culture differences in communication  
 
 
  1. Design thinking method application to case studies development
 
 
  1. New technology in case studies development
 
 
  1. Presentation skills in international environment
 

Teaching and learning methods

Lectures about start-ups and their business and management challenges in different cultures will be given. Workshops on case studies development and application of communication from different cultural perspectives will be provided. The knowledge can be trained during interactive methods of lectures and workshops.

Learning outcomes

Code of the learning outcomes

Student learning outcome achieved in the course

Methods of assessing the outcomes

Documentation

Knowledge

IB1_W05

Student has basic knowledge on the subject of relationships between business entities as well as other subject, within international and intercultural environment

Written tasks Discussion

Tasks solution samples in online format

IB1_W06

Student differentiates between the relationships typical for entities functioning in international environment

Written tasks Discussion

Tasks solution samples in online format

IB1_W12

Possesses elementary knowledge of international communication, in particular of communication methods, strategies and skills in international context.

Interactive cases

Tasks solution samples in online format

Skills

IB1_U02

 

Student is able to use basic theoretical knowledge concerning start-ups management in order to interpret and analyse the different business phenomenon on domestic and international markets.

Case study

Written version saved in disc

IB1_U07

 

 

Student is able to analyse and interpret systems of norms applicable to different cultural, economic and legal circumstances

Case study

Written version saved in disc

Social competences

IB1_K02

Student can cooperate and work on a team, also on involving representatives of other cultures

Self work

Examples of tasks solved

IB1_K08

Student is prepared to acquire and enhance international business knowledge on his/her own

Self-work

Examples of tasks solved

Assessment methods

Assessment mode

Description

Weight
(percentage of the final grade)

1.    Workshops

Presenting a comprehensive solution to a selected topics as well as further discussion questions

50%

2.    Case study

Preparation movie with presentation of selected cases for different cultures  

50%

Course literature

  1. Ortega Nieto, D., Widner, J., Woolcock, M. (2022). The Case for Case Studies: Methods and Applications in International Development, Cambridge University Press.
  2. Blank, S., Dorf, B. (2020) The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company, Wiley John + Sons.
  3. Articles provided in the Classroom.
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