Ildeberto Aparecido Rodello is an experienced Professor and Researcher with 20+ years of a demonstrated history of working in the higher education industry. He is a PhD. on Applied Sciences (Computer Physics) with strong education professional skilled in Information Technology and Information Systems, mainly for Virtual and Augmented Reality Development and Data-driven decision making. Conduced several research projects and published papers on Conferences and peer review journals (http://orcid.org/0000-0002-8681-355X). Ildeberto has international experience as Visiting Professor at Hochschule Neu-Ulm, Germany (2016) and as Invited Lecturer of International Week at University of Economics in Katowice, Poland (2018 and 2020). Since 2008 is Assistant Professor at School of Economics, Business Administration and Accounting at Ribeirão Preto (FEARP) from University of São Paulo (USP), teaching undergraduate and MBA on business administration courses, including courses for international incoming students. He is also the Director of the Information Technology Centre of University of São Paulo in Ribeirão Preto.