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Master thesis defence

The defense of master's and bachelor's theses from the summer semester 2021/22 will be held in the traditional way - on campus. 

During the diploma examination carried out on a full-time basis, students receive 3 questions about the diploma thesis (the Order of the Rector of the University of Economics in Katowice No. 74/20 of June 1, 2020).

The diploma thesis is submitted only in electronic form in the APD system.


The clearance slip will be generated individually after completion of the semester. The student will receive an automatically generated email from the USOS system confirming that the clearance slip has been added to the USOSweb account.


Procedure for students regarding defense documentation 

Dissertation documents

Formal requirements of final dissertations

General procedure for authorship evaluation

Choice of thesis supervisor

SupervisorSeminar related topics/ Sample topics of dissertation
prof. dr hab. inż. Celina Olszak
Department of Business Informatics

Seminar related topics:
Business analytics; Business intelligence and Big data; Artificial intelligence; Organizational creativity support; Management information systems; Customer relationship management; Knowledge management systems; e-commerce; e-business

Sample topics of dissertation:
Analysis of Internet business value creation strategies;
Managing the digital fir;
Networked enterprise;
E-business strategy for an SME;
Social media in the process of e-commerce;
E-commerce strategies in building of customer relationship;
Business intelligence for decision making;
Big data for decision making;
Competing on Analytics (e.g. on the example of Google Analytics);
Analysis of Internet branding strategies;
Marketing strategy on the Internet;
Advertising strategy for an e-business;
Critical evaluation of an e-commerce company’s advertising strategy;
Measuring e-commerce advertising success;
Analysis of m-commerce business models;
Organizational creativity support;
Artificial intelligence in value creation;
Management in virtual environment;
Internet of Thinks (e.g. marketing aspects)

dr hab. Małgorzata Dziembała, prof. UE
Department of International Economic Relations

Seminar related topics:
international economics, international economic integration, EU economic policy, EU cohesion policy and EU funds, innovation, innovation policy, digital Europe, ICT and development of countries and regions, including EU, internationalisation of companies

Sample topics of dissertation:
The role of EU funds in supporting ICT in Poland, in regions;
EU support for enterprises, including SMEs;
Foreign direct investments in the IT sector, in the companies;
Internationalisation of the companies based on the example X;
Internationalisation process of the innovative company based on the example;
Digital single market;
Start-ups in selected sectors, inlcuding ICT start-ups, etc.

dr hab. Tomasz Ingram, prof. UE
Department of Entrepreneurship and Management Innovation 

Seminar related topics:
Entrepreneurship and Innovation, Human Resource Management, Strategic Management, Organizational behavior

Sample topics of dissertation:
Emerging Trends in E-commerce Entrepreneurship: A Case Study Approach
E-commerce Market Entry Strategies for Entrepreneurs: A Comparative Study of Traditional and Online Businesses
The Role of Social Media in Entrepreneurial E-commerce Ventures: Opportunities and Challenges
Employee Well-being in the Gig Economy: Managing Work-Life Balance and Mental Health in E-commerce Platforms

dr hab. Julia Włodarczyk, prof. UE
Department of Economics

Seminar related topics:
Information economics, digital economy and its sectors, digital society, digital divide, digital skills, data value chains, digital single market, digital platforms and platformization of the economy, differences between developed and developing countries in terms of digitalization, student’s proposals

Sample topics of dissertation:
E-commerce in Europe under digital single market;
E-commerce in … (selected countries or regions);
Digital skills in European countries;
Impact of digitalization on … (selected market);
COVID-19 as an accelerator of digital transformation;
Digital transformation and income inequalities;
Digitalization and global environmental challenges;
Crowdfunding in the third sector, etc.

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