Choice of thesis supervisor

Supervisor Seminar related topics/ Sample topics of dissertation
prof. dr hab. inż. Celina Olszak
Department of Business Informatics

Seminar related topics:
Business analytics; Business intelligence and Big data; Artificial intelligence; Organizational creativity support; Management information systems; Customer relationship management; Knowledge management systems; e-commerce; e-business

Sample topics of dissertation:
Analysis of Internet business value creation strategies;
Managing the digital fir;
Networked enterprise;
E-business strategy for an SME;
Social media in the process of e-commerce;
E-commerce strategies in building of customer relationship;
Business intelligence for decision making;
Big data for decision making;
Competing on Analytics (e.g. on the example of Google Analytics);
Analysis of Internet branding strategies;
Marketing strategy on the Internet;
Advertising strategy for an e-business;
Critical evaluation of an e-commerce company’s advertising strategy;
Measuring e-commerce advertising success;
Analysis of m-commerce business models;
Organizational creativity support;
Artificial intelligence in value creation;
Management in virtual environment;
Internet of Thinks (e.g. marketing aspects)

dr hab. Joanna Błach, prof. UE
Department of Corporate Finance and Insurance

Seminar related topics:
corporate financial strategy; financing decisons; risk management and risk reporting; dividend policy; corporate governance and investor relations; financial innovation

Sample topics of dissertation:
Crowdfunding as a source of finance for innovative SMEs;
Currency risk management in a company;
Dividend policy and its impact on corporate value;
CSR activities and reporting in a company;
Innovations in payment systems;
Application of cryptocurrencies

dr hab. Małgorzata Dziembała, prof. UE
Department of International Economic Relations

Seminar related topics:
international economics, international economic integration, EU economic policy, EU cohesion policy and EU funds, innovation, innovation policy, digital Europe, ICT and development of countries and regions, including EU, internationalisation of companies

Sample topics of dissertation:
The role of EU funds in supporting ICT in Poland, in regions;
EU support for enterprises, including SMEs;
Foreign direct investments in the IT sector, in the companies;
Internationalisation of the companies based on the example X;
Internationalisation process of the innovative company based on the example;
Digital single market;
Start-ups in selected sectors, inlcuding ICT start-ups, etc.

dr hab. Maria Mach-Król, prof. UE
Department of Business Informatics

Seminar related topics:
E-business (e-commerce, e-banking, e-marketing, etc.); Business Intelligence and big data; artificial intelligence; decision support systems; (big) data analytics in enterprises

Sample topics of dissertation:
The use of intelligent systems in marketing;
Use of an intelligent system in an e-commerce website;
Expert / intelligent systems as a tool for supporting e-commerce;
The computer games market in the era of e-sport development;
IT tools used to create reports in controlling on the example of SAP Hana;
Intelligent recommendation systems and e-consumer behavior;
E-gambling as a special form of entertainment;
Usability of various data mining methods for big data analytics;
Big data analytics for marketing purposes;
Models of big data adoption in enterprises depending on industry

dr hab. Michał Kucia
Department of Market and Consumption

Seminar related topics:
Retailing (including e-commerce), Virtualization of commercial activities, Sales, sales management in small and medium-sized enterprises, Customer involvement, Virtual consumer communities, Social media, Analyzes of selected markets, Sales techniques

Sample topics of dissertation:
Consumer behavior on the electronic book market;
The use of the Facebook social network in marketing activities based on the Smart Gym fitness club;
Customer service standards in the courier industry

dr hab. Julia Włodarczyk
Department of Economics

Seminar related topics:
Information economics, digital economy and its sectors, digital society, digital divide, digital skills, data value chains, digital single market, digital platforms and platformization of the economy, differences between developed and developing countries in terms of digitalization, student’s proposals

Sample topics of dissertation:
E-commerce in Europe under digital single market;
E-commerce in … (selected countries or regions);
Digital skills in European countries;
Impact of digitalization on … (selected market);
COVID-19 as an accelerator of digital transformation;
Digital transformation and income inequalities;
Digitalization and global environmental challenges;
Crowdfunding in the third sector, etc.

dr Mirosława Malinowska
Department of Market and Consumption

Seminar related topics:
Online promotion, online advertising, online consumer behaviour, creating brand image in social media, e-mail marketing, online brand reputation management, omnichannel marketing

Sample topics of dissertation:
Instagram in creating corporate image;
Online promotion in cosmetics' purchasing decision process;
Online marketing in international activities of cosmetic companies