00. Contents
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01. Carmen Balan – Consumer behavior in the digital era – evidence from Romanian market
02. Artur Turek, Aleksander Owczarek – Determinants of consumption behavior of over-the-counter medications – the case of painkillers and anti-inflammatory medications
03. Jakub Niestrój – Typology of consumers’ purchase behavior on passenger-car market in Poland
04. Sławomir Smyczek, Justyna Matysiewicz – Financial exclusion as barrier to socio-economic development of the Baltic Sea region
05. Laurent Grimal, Philippe Guerlain – Mass customization in apparel industry – implication of consumer as co-creator
06. Fridrik Larsen – Branding as a bridge for commodities towards a liberalized market: A study in the electricity sector
07. Marta Grybś – Creating new trends in international marketing communication
08. Mario Glowik, Frank Sadowski – Success factors of international new venture firms – empirical case study of German SME
Accreditations and partners
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