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University of Economics in Katowice hosted international project kick-off meeting

On the 22 nd and 23 rd of October, 2020, Prof. Sławomir Smyczek, Prof. Justyna Matysiewicz MSc Edyta Gałecka and MSc Marta Grybś-Kabocik organized the first meeting of the European project Erasmus+ Experiential education. Interactive/Intensive course of European brand management (brandY).

The project is leadby the University of Economics, Katowice, Poland, and includes eleven partners from prestigious higher - education institutions: University of Economics, Katowice (Poland), Université Savoie Mont Blanc (France), Budapest Gazdasagi Egyetem (Hungary), Universitatea din Bucuresti (Romania), Immanuel Kant Baltic Federal University (Russian Federation), Universitaria San Pablo-CEU- Universidad CEU Cardenal Herrera (Spain), Hogeschool West-Vlaanderen Howest (Belgium), Universidad de Leon (Spain), Università degli Studi di Trento (Italy), Haute École Specialisée de Suisse Occidentale (Switzerland), Bauhaus- Universitaet Weimar (Germany).

The international component stimulates the expertise and creativity of all partners, hereby contributing to the project final products:

  1. an e-Book providing teaching materials, assessment tools, requirements, policies and procedures as well as other resource materials. This innovative product will be part and whole of the online curriculum of all the project participants’ universities, but also an instrument to be used by all peer institutions.
  2. handbooks (for the teachers and for the students) containing all the guidelines and procedures underlying a game as an online teaching instrument;
  3. IT platform serving as a tool to plan, implement, and assess the entire learning and training process together with its outcomes. This interactive tool (a game) works as a platform in order to facilitate the students’ access to all course resources (teaching materials, handbooks);
  4. Dissemination as a means to promote the project outcomes.

The originality of this project consists of combining theory and practice - the course, the e-Book, the online teaching platform as well as the Learning Instrument Guidelines and Procedures – as the result of research and experimental procedures. The purpose of the meeting in October, 2020, was to outline the main work packages, assigning tasks for each of the project participants and establishing the calendar of the Transnational meetings and of the Intensive Programme sessions. The beneficiaries of this project are on the one hand the university students (in terms of learning and chances of employability) and teachers (in terms of developing an online curriculum using this new model of online teaching/learning brand management), on the other hand employers and public institutions interested in employing young European brand management experts. Team spirit, professionalism, the exchange of experience between the partners involved in this endeavour provide the project with an interdisciplinary working framework reuniting professors with expertise in various fields, researchers, students and experts in international marketing and brand management.

“The European Commission is not responsible for the content of this publication”

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