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E-commerce Master’s Degree Program at UE Katowice

The E-Commerce study program gives the student the knowledge and skills in the field of conducting commercial activities on the Internet and the use of social media in line with the expectations of enterprises in the era of electronic economy.

E-commerce is an area of business activity that is still gaining importance as it is a potential source of revenue for both Internet businesses and those that treat e-commerce as an additional product distribution channel. Students will also acquire knowledge about the conditions, ways and principles of conducting business activities on domestic and international markets.

The E-commerce study program is taught in English. It is also distinguished by a practical approach to the content taught, which allows candidates to become familiar with the requirements for graduates in the labor market at this stage of education. Students ending the course have the skills to use the acquired knowledge in practice.

If you dream of starting your own e-business, choose E-commerce at UE Katowice - the only Master's degree program of this type in the Silesian Voivodeship.

Program structure 

Classes are conducted in the form of lectures, interactive workshops and e-learning classes in English. This study program is an innovative course combining the traditional approach to the field with modern methods of knowledge transfer. The entire program of studies is designed so that the student will gain complete knowledge and skills that will allow for a smooth transition from the stage of learning directly to the path of a career perspective.  


Qualified staff are mostly practitioners who are perfectly familiar with e-commerce issues and current trends in this field. In working with students, they focus on transferring practical applications, analyzing case studies and providing practical skills that allow them to take up work effectively during their studies. Classes are also taught by foreign lecturers who will share their knowledge and experience in the field of e-commerce with the students. 


The international staff of the program consists of professors from Greece, Sweden, the Czech Republic and Poland. They are all highly qualified academic teachers, as well as e-commerce professionals. You can be sure that you will get the best education at our University!

Infrastructure and location

The university's extensive infrastructure is at your disposal: modern libraries, multimedia rooms, swimming pool, gym, relaxation zones, free parking lots and Wi-Fi. If you cannot visit us now - take a virtual walk around the campus. The campus is located in the city of Katowice, the capital of the Silesian Voivodeship and the heart of Metropolis inhabited by over 2 million people. Katowice is a city of dynamic transformations, open to changes, attracting young people who associate their future with Poland. It is a great place to study, live, work and spend free time.


Students have a chance to study or have an internship abroad with the support of Erasmus+ scholarship at over 300 partner universities and companies all over the world.

Competences after graduation 

The studies are aimed at acquiring knowledge and competences by the students in the areas of:

  • models of using the Internet in commercial and promotional activities of enterprises in a multicultural environment;
  • management of e-commerce and social media projects and their efficient and effective implementation;
  • creating IT solutions for e-commerce;
  • financing of e-commerce projects;
  • analyzing data for e-commerce purposes;
  • consumer involvement in shaping electronic sales channels;
  • preparing promotional campaigns using Google Ads (preparation for Google AdWords certification);
  • measuring the effectiveness of e-commerce activities using Google Analytics;
  • conducting promotional activities in social media;
  • knowledge of legal and financial aspects in virtual space.

Job opportunities after graduation 

After graduation, it is possible to work as:

  • e-commerce specialist;
  • e-commerce project coordinator;
  • an internet marketing specialist;
  • administrator of e-commerce platforms;
  • e-commerce analyst;
  • expert and consultant in the electronic business sector (IT industry, e-commerce);
  • e-entrepreneur.
  • The graduate will be able to take up jobs in various companies operating on domestic and international markets.

Examples of institutions and companies in which students can work after graduation:

  • e-business;
  • advertising and PR agencies;
  • public opinion and market research centers;
  • traditional and electronic media;
  • interactive agencies;
  • public relations and advertising agencies;
  • e-commerce departments of large enterprises;
  • enterprises trading via the Internet and electronic tools;
  • enterprises involved in the design and implementation of e-commerce solutions;
  • own company with an e-commerce profile or using e-commerce solutions.

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After what studies you can join us

The candidates to the Master Program in E-commerce are required to have a Bachelor degree and good knowledge of English (at least B2). We invite all those who want to develop their interests in IT, economic analytics, mathematics, etc. Haven't you studied economics before? Nothing is lost! For candidates, we offer a remedial course, thanks to which you will perfectly implement IT and business issues!

How to apply

Learn more about tuition fees, terms and conditions of studying. Log into the IRK application system choose your study program, fill in the application form and follow the steps below.

You may find it useful to have a look at our Guide to the IRK System which presents, step by step, how to create an account, sign up for (a) program(s) of your choice and upload all the documents necessary for the admission process.

Click here to read the guide

2. Scan the following required documents

Prepare your recent passport photograph see requirements.  

Upload the documents to your application.

3. Pay the application fee

  • Pay the application fee in the amount of PLN 85 (approx. EUR 21)
    (the bank account number is available in the application system);
  • Upload the payment confirmation into your account
    (in the section where you uploaded all your documents);
  • When the payment will be noted on the University's bank account, your application will be furtherly processed and verified.

4. Wait for the decision and pay the tuition fee

After positive verification of your application, we will invite you for an interview. After obtaining a positive result of the interview you will receive a payment notification for the first year tuition fee. When we confirm the transfer, we will issue the acceptance letter, which can be used for your visa application. In case of visa refusal each student can get a full tuition fee refund (bank may charge some fees for the transfer). The refund will be made to the account indicated by the applicant. You must provide us with the information necessary to make the transfer on the special form and attach the visa refusal letter.

5. Apply for a visa

Apply for a visa in a Polish consulate. You can start the process not sooner than three months before your planned arrival in Poland. Remember to take all of your documents to be legalized by a Polish consul. 

6. Come to Poland and visit the Admission Office at the UE Katowice

Come to Poland before the start of the semester. Visit the Admissions and bring all of the original documents with you to have copies made and included in the student’s personal files. The Admissions Office is located in the CNTI building in the room number 2/17, Bogucicka 5 street, Katowice. If you fail to register for the semester during the registration period, you will not be eligible to attend the University or to proceed your studies. Please note that you will have to be within a health insurance scheme that is valid from your first day in Poland. Proof of insurance will be requested when submitting documents.


To enroll in the study program in Poland, you must have valid health insurance (a medical travel insurance whose coverage amounts to not less than EUR 30,000, and covering all expenses that may arise in connection with the need to return for medical reasons, a medical emergency, urgent hospitalisation or death, or medical insurance within the meaning of Polish regulations on health care benefits financed out of public funds). 

Information clause


Admissions limit


Contact us

Do you have a question about the application process? Ask our specialist from the Admissions Office:

Anna Maniura

Anna Maniura

Admissions Office
Bogucicka 5
Building: CNTI; room: 2/17
Photo of Barbara  Fuks

Barbara Fuks

Admissions Office
Bogucicka 5
Building: CNTI; room: 2/17
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