About E-commerce

E-commerce is an area of business activity that is still gaining importance as it is a potential source of revenue for both Internet businesses and those that treat e-commerce as an additional product distribution channel.

The aim of the studies is to provide students with knowledge and skills in the field of conducting commercial activities on the Internet and the use of social media in line with the expectations of enterprises in the era of electronic economy. Students will also acquire knowledge about the conditions, ways and principles of conducting business activities on domestic and international markets.


The studies are aimed at acquiring knowledge and competences by the students in the areas of:

  • models of using the Internet in commercial and promotional activities of enterprises in a multicultural environment;
  • management of e-commerce and social media projects and their efficient and effective implementation;
  • creating IT solutions for e-commerce;
  • financing of e-commerce projects;
  • analyzing data for e-commerce purposes;
  • consumer involvement in shaping electronic sales channels;
  • preparing promotional campaigns using Google Ads (preparation for Google AdWords certification);
  • measuring the effectiveness of e-commerce activities using Google Analytics;
  • conducting promotional activities in social media;
  • knowledge of legal and financial aspects in virtual space.

The E-commerce study program is taught in English. It is also distinguished by a practical approach to the content taught, which allows candidates to become familiar with the requirements for graduates in the labor market at this stage of education. Students ending the course have the skills to use the acquired knowledge in practice.

This study program is an innovative course combining the traditional approach to the field with modern methods of knowledge transfer. The entire program of studies is designed so that the student will gain complete knowledge and skills that will allow for a smooth transition from the stage of learning directly to the path of a career perspective.

Graduate's profile

A graduate of E-Commerce has knowledge and skills in the field of:

  • functioning of the e-commerce system;
  • management of e-commerce projects, as well as the principles and sources of their financing and settlement;
  • e-commerce techniques and organization (knowledge of on-line sales and making cross-border payments);
  • logistics aspects of purchase and sale of products in diversified sales channels;
  • legal issues, including data protection in e-commerce;
  • entrepreneurship and innovation in e-commerce;
  • analysis of data for the purposes of e-commerce analysis in Google Analytics, Qlik, SPSS, Business Intelligence systems, Data Science issues;
  • using Internet technologies in e-commerce;
  • multi-channel communication and distribution in e-commerce (omnichannel);
  • using social media in promotion, advertising and creating the company's image and planning marketing campaigns in Google Ads;
  • creating online stores;
  • consumer rights and corporate social responsibility.


After graduation, it is possible to work as:

  • e-commerce specialist;
  • e-commerce project coordinator;
  • an internet marketing specialist;
  • administrator of e-commerce platforms;
  • e-commerce analyst;
  • expert and consultant in the electronic business sector (IT industry, e-commerce);
  • e-entrepreneur.

The graduate will be able to take up jobs in various companies operating on domestic and international markets.

Examples of institutions and companies in which students can work after graduation:

  • e-business;
  • advertising and PR agencies;
  • public opinion and market research centers;
  • traditional and electronic media;
  • interactive agencies;
  • public relations and advertising agencies;
  • e-commerce departments of large enterprises;
  • enterprises trading via the Internet and electronic tools;
  • enterprises involved in the design and implementation of e-commerce solutions;
  • own company with an e-commerce profile or using e-commerce solutions..

Teaching methods and scientific staff

Classes are conducted in the form of lectures, interactive workshops and e-learning classes in English. Qualified staff are mostly practitioners who are perfectly familiar with e-commerce issues and current trends in this field. In working with students, they focus on transferring practical applications, analyzing case studies and providing practical skills that allow them to take up work effectively during their studies. Classes are also taught by foreign lecturers who will share their knowledge and experience in the field of e-commerce with the students.

Additional information

  • The first edition of the studies is free of charge.
  • The E-Commerce study program gives the student the knowledge and a whole range of skills necessary to conduct market research and information processing for e-commerce needs, development and implementation of solutions related to on-line marketing and preparation, implementation and management of an online store and developing an e-store entry strategy for domestic and foreign markets.
  • The graduate's skills will also be related to the use of the latest applications for e-commerce.
  • The graduate will have the skills necessary to manage relationships with clients.
  • The graduate's skills will allow to conduct e-commerce in an international and multicultural environment.
  • The graduate will be distinguished by having the competence to undertake projects in an international e-commerce environment using the latest methods, techniques and tools.
  • Conducting classes in English and using the experience of foreign lecturers will enable the graduate to be equipped with comprehensive knowledge, skills and competencies in line with international business standards confirmed by appropriate certificates.

Students about the program

“If you want to learn about economic area that is now rapidly growing you should definitely consider E-commerce. This future-oriented degree course allows me to catch up with new trends and innovations in technology and also expands my knowledge in the area of online advertising. When you consider studying in a language that is different than your national one you may have some doubts like I used to have. However, the helpful faculty always make sure that you understand them correctly. What is more, studying in English gave me the opportunity to develop in my language field. I truly recommend E-commerce for those who wants to gain some practical knowledge and learn about the area of trade that is gaining importance with each passing day.”

~ Magdalena

“E-commerce is a great opportunity. I chose it because it's constantly evolving and it creates a lot of work chances. The classes at our university are interesting and provide us with recent knowledge on e-commerce market. Lecturers really teach with passion and they give us a lot of practical examples instead of just theory. They try they best to make us understand the topic.”


 “I was looking for studies to broaden my knowledge in the field of electronic commerce. I compared study programs at various universities and fields. My choice fell on the University of Economics in Katowice and e-commerce, because it is built in a way, which allows to gain knowledge and practical skills in the broadly understood area of electronic commerce. Classes are interesting, and create an opportunity to discuss. In addition, some of them take place on the e-learning platform, which allows you to synch learning with professional and private duties.”


 “E-commerce major in UE Katowice is a perfect example how University listened to students' will and properly replied to market demands. I am sure that after my graduation I will not encounter any problems with finding a job in this unfulfilled and strongly developing market sector. The variety of subjects can develop student's skills in a very broad spectrum so everybody is able find a sub-field of study which could be interesting for a particular student. Professional and skilled teaching staff can also be pointed out as a big advantage of this prestigious major (they are really passionate and focusing on practical issues rather than bare theory). I'm very happy and proud that I can be a part of this pioneer edition of this major!”