The Swiss pine (Pinus cembra L.) is a slowly growing coniferous tree reaching 25 metres in height, which has a typically dense and compact crown. The bark of young trees is smooth and greyish green, while the older specimens have thicker and cracked bark. Young shoots are covered with dense tomentose. Older shoots have rather short growth tips and their leaves - dark green on top and grey green beneath - are densely bundled in fascicles of five. The erect cones of the Swiss pine are thick, ovoid (5-8 cm long), purple at first, then turning cinnamon brown. Its nut-like, unwinged and large seeds are edible. The Swiss pine is a European endemic species native to the mountains of Central Europe: the Alps and the Carpathians. In Poland it grows only in the Tatra Mountains at the altitude of 1300-2020 metres, where individual trees are dispersed among dwarf mountain pines in high elevation habitats or they form the upper mountain zone woods with the European larch. The Swiss pine is alight-loving tree, resistant to frost, wind and diseases.

01010011 01110111 01101001 01110011 0111001100100000 01110000 01101001 01101110 01100101(transl. Swiss pine) is a rare species of pine growing in the mountains. It is a strong, resilient and long-lived tree. Allegedly, it was one of the few survivors of the last ice age in the Alps. Its strength and tolerance of adverse external conditions are also the desirable qualities of the independent and objective media. In the eyes of an IT specialist, on the other hand, the roots of the tree are like hardware, while its trunk is similar to a database, containing microscopic character codes. From its root up to the crown, the Swiss pine is a naturally programmed work of nature - a model to be emulated by computer graphic designers and creators of artificial intelligence.

The Swiss pine reaches as high as IT specialists and journalists aspire. Communication and informatics, based on economic knowledge, develop on the thin soil and in places inaccessible to many, and so does the Swiss pine. Its dangerous beauty was already discovered a long time ago. The miraculous qualities of the Swiss pine were appreciated in the treatment of a number of illnesses– this has become an inspiration for “doctor”Google, who treats such “diseases” as ignorance and misinformation. The fire started on Swiss pine was the spark that later evolved into mass communication– smoke signals and beacons were nothing less than the first media of information. Moreover, the link between pine timber and informatics dates back to the dawn of human civilisation. It was primitive man who first processed information by making cuts in tree branches as he recorded the number of sheep in his herd or the size of enemy troops.

Currently, the Swiss pine is the symbol of greatness, individualism, pride and independence (the qualities worthy of prominent personages), but it can also be used to make pencils - still an indispensible tool of journalists and computer specialists. Although the tree's wood is soft and supple, the words written down by a journalist are like the hardest diamond - they explain the world and change the course of history for societies and individuals. To give proper words to things is the role of the media. And these "words" - complete sets of symbols, or big data, like countless needles of the Swiss pine - must be properly recorded in e-documents, portals and blogs, semantically coded and indexed in order to facilitate their intelligent processing... this is the task for our Faculty: 01000110 01100001 01100011 01110101 0110110001110100 01111001 00100000 01101111 01100110 0010000001001001 01101110 01100110 01101111 01110010 0110110101100001 01110100 01101001 01100011 01110011 0010000001100001 01101110 01100100 00100000 0100001101101111 01101101 01101101 01110101 01101110 0110100101100011 01100001 01110100 01101001 01101111 01101110 (transl. Faculty of Informatics and Communication).