Lecture by Prof. Shanmugan Joghee at the University of Economics in Katowice

On March 28, 2025, an inspiring lecture by Professor Shanmugan Joghee from Skyline University College took place at the University of Economics in Katowice. The topic of the lecture was "Digital Media and Advertising in the Strategies of Energy Companies," focusing on the role of digital media and advertising in the strategies of enterprises in the energy sector. The event attracted a large audience of students interested in modern communication methods and their impact on the development of the energy industry. The lecture was preceded by an official meeting with the Vice-Rector for Teaching and International Relations prof. dr hab. Wojciech Dyduch.

Prof. Shanmugan Joghee is a renowned scholar and lecturer in the field of marketing, serving as the head of the marketing discipline at Skyline University College in the United Arab Emirates. He holds an MBA in Marketing and Systems, a Ph.D. in Business Administration, and has completed the General Management Program at the Indian Institute of Management in Ahmedabad. His academic achievements have been recognized with awards for excellence in teaching and overall academic distinction. With over twenty years of experience in education and research, Professor Joghee specializes in areas such as branding, consumer behavior, digital marketing, marketing information systems, big data, and entrepreneurial marketing. The lecture was opened by dr Marcin Kraśniewski, LL.M., who welcomed the audience.

Drawing on his extensive research and academic experience, Professor Joghee presented key issues related to the use of digital media in the marketing strategies of energy companies. He discussed, among others:

The impact of digitalization on the energy sector – how modern technologies are transforming the way companies operate and communicate with customers.
The role of advertising in digital media – effective tools and strategies for promoting energy services and products.
Big Data and personalized communication – how data analysis influences the effectiveness of advertising campaigns and better tailoring of messages to audiences.
Social media as an interaction platform – the importance of customer engagement and building loyalty through social media.
Sustainability and ESG – how energy companies can use digital marketing to promote sustainable solutions and build a socially responsible corporate image.

Summing up his speech, the lecturer emphasized the importance of innovation and adaptation to the dynamically changing digital environment, encouraging students to further explore the topic and seek innovative solutions in this field.

The event provided an opportunity to gain practical knowledge and served as an inspiration for future specialists in marketing and management within the energy sector.