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Technology-driven Promotion for NGOs. Experiences Against Social Exclusions

This book will aim to provide relevant theoretical frameworks and the latest empirical research findings in the area of internet promotion, social media, as well as Europeans experience in field of successful social inclusions. It will be written by and for professionals who want to improve the general understanding of problems with different kinds of social exclusions and ways of struggling with this phenomenon. The general mission of this book is to help non-government organisations to create new approach to use Internet in market communication. The target audience of this book will be composed of researchers and professionals working in the field of social exclusions. Academic researchers, students as well as practitioners from business should be interested in this book. This book should helped to them to rethink what they do, how they are doing and to encourage them to create better usage of Internet promotion.

Edited bySławomir Smyczek
Rok wydania2013
Liczba stron265
Format B5
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