prof. dr hab. Wojciech Dyduch
Department of Entrepreneurship

Seminar related topics:
1. Strategic management, strategic analysis, strategy formulation and implementation.
2. Corporate entrepreneurship, measuring entrepreneurship, innovativeness.
3. Creativity in organizations, creative strategies.
4. Firm performance, effectiveness-related topics.
5. Intangible assets measurement; social, organizational, intellectual capital.
6. Value creation and value capture.
7. Survival factors in companies under COVID-19 crisis.

Sample topics of dissertation:
1. Strategic management challenges in the international business environment.
2. Creative strategy of the international company operating in the production sector.
3. Cultural differences between Polish and Korean managers: The case of an export company.
4. Talent management by stimulating creativity in organizations.
5. Formulating strategy for an organization operating in fashion industry.
6. Strategic analysis of the furniture producer operating in the international markets.

Seminar related topics:
Consumer behavior, consumer loyalty and loyalty programs, collaborative consumption, sustainable consumption, green consumerism, sharing economy, consumer knowledge and education, protection of consumers' rights on market.

Sample topics of dissertation:
1. Customer behavior on digital education market,
2. Models of customer behavior on gambling market,
3. Customer loyalty programs for hotel industry,
4. Customer attitudes toward money laundering,
5. Buying behavior of customer of erotic goods market,
6. Consumers engagement in developing international brand healthcare market,
7. Customer misbehavior on online music market,
8. Relationship marketing on grocery market – evidence from Italy and Norway,
9. Marketing strategies of companies in services sector – evidence of Spanish and Polish nightclubs,
10. Marketing analysis of the India rehabilitation equipment market in terms of building market entry strategies for Polish company

Seminar related topics:
theories of firm's internationalization; international entrepreneurship - global startups and international new ventures; foreign market entry strategies; international management; cross-culture management; international marketing strategies and marketing mix; international marketing strategies for European markets; European Union policy for international business development.

Sample topics of dissertation:

1.  Entry strategies of leading e-commerce firms on advanced and emerging markets.
2.  Market entry strategies of a given firm to foreign markets. Case study.
3.  Foreign direct investments in the Polish / European banking / insurance / automotive sector
4.  Internationalization of Polish tech start-ups. Multiple case study.
5.  International marketing strategy of a firm in a given market. Case study.
6.  Influence of the European Single Market regulations on product development / advertising / distribution / prices in a given sector.
7.  International competitiveness of Polish video game industry – global and local perspective
8.  Branding luxury goods on the example of the Hermès global brand
9.  Cultural differences and cross-cultural communication in the workplace. The perspective of Indian immigrants working in Poland
10. Factors influencing the competitive advantage of Rwanda on the international coffee market
11. Labour Market and International Migration. The case of British Labour Market and Polish Migrants
12. Building brand equity in the global automotive market. The case of KIA brand

Seminar related topics:
Marketing, marketing management, service marketing, brand management, promotion and communication strategy, distribution strategy, value for customer concept, and customer behavior.

Sample topics of dissertation:

1. Content Marketing and its influence on Brand Awareness on example,
2. The impact of sports sponsorship on the brand image transfer on example
3. Sensory marketing as a determinant of the decision-making process on example
4. Service marketing strategy on example
5. Influencer marketing and purchase intention
6. Influence of social media on purchase intention on X market.

Seminar related topics:
inter-organizational relationships in international business; international competitiveness of firms/ industries; international business strategy; international management; international trade management; cross-culture management issues; human resources management in IB; international marketing

Sample topics of dissertation:
1. Cooperation as a way to grow internationally – case study of a firm.
2. Increasing firm’s competitiveness through international cooperation – case study.
3. Trust building in international cooperation.
4. Management tools and practices in inter-organizational cooperation – case study of a firm.
5. Determinants of firm’s  success in international cooperation – case study.
6. Internationalization strategy of a company – case study.
7. Competitive strategy of a firm on international markets.
8. Market entry strategy of a company – motives, determinants of choice, critical success factors.
9. Analysis of internationalization path of a company.
10. Organization of export-import activities of a company, strategic and operational aspects.
11. The role of intermediary in effective international trade actions of a company.
12. International marketing strategy of a company on chosen foreign market(s).
13. Cultural differences' impact on business negotiations.
14. Determinants of effective motivation systems for cross-cultural teams.
15. Product/ promotion/ distribution strategy on international markets on the example of company.

Seminar related topics:
Quantitative analyses of economic phenomena, statistical inference concerning various populations, applications of information technology
in economics and management.

Sample topics of dissertation:
1. The future of world transport: sharing economy and mobility as a service
2. Consumer preferences in the selection and use of mobile phones
3. International comparisons of economic freedom by index methods
4. Doing business in free private cities and special economic zones
5. Statistical analysis of user attitudes towards cryptocurrencies
6. Free software business models
 

Seminar related topics:
Entrepreneurship, management, innovativeness, growth and development

Sample topics of dissertation:
1. Startups in the media production industry: A Chicago case study;
2. Diversity management in international context;
3. The role of the leader in employee's motivation;
4. Impact of organizational slack on organizational development - example of Elmicro company;
5. The use of social media by companies for marketing and image purposes;
6. The study on managing home-office implementations of international company employees in COVID19 pandemic in Poland;
7. Crisis situation management - Dieselgate

Seminar related topics:
Organizational Behavior, Business Psychology, Organizational Change, Human Resource Management, Leadership, Leadership Styles, Leader-Employee Relations, Emotional Intelligence.

Sample topics of dissertation:
1. Perceived Organizational Support as a Mediator Between Leadership Style and Employee Performance.
2. The Role of Perceived Organizational Support in Employee Motivation and Job Satisfaction.
3. The Impact of Managers’ Emotional Intelligence on Team Performance and Motivation.
4. Emotional Intelligence and Its Role in Recruitment Decisions: A Study of Hiring Managers.
5. The Relationship Between Emotional Intelligence and Conflict Management Styles in the Workplace.
6. How Employer Branding and Perceived Organizational Support Affect Job Applicants’ Attraction to an Organization.
7. The Use of Emotional Intelligence Assessments in Recruitment: Benefits and Challenges.
8. The Influence of Leader's Trangressive Beahaviors on Work Motivation Across Generations.
9. Motivating Employees Through Non-Monetary Benefits: The Role of Empowering and HR Practices.
10. The Role of Personality Traits in Shaping Employee Responses to HR Practices.
11. The Influence of Personality Traits on Leadership Effectiveness in Modern Organizations.
12. How Employee Personality Traits Affect Team Dynamics and Performance.
13. The Role of Personality in Predicting Job Satisfaction and Organizational Citizenship Behavior.
14. Psychological Safety and Emotional Intelligence as Predictors of Employee Well-Being.
15. The Moderating Role of Personality in the Relationship Between Leadership Style and Work Motivation.

dr Marta Grybś-Kabocik
Department of Consumer Research

new trends in consumer behaviour, digitalization of consumer behavior, marketing communication

1. Consumer ethnocentrism on the example of the XYZ (eg. beer, cosmetics) market in Poland.
2. Analysis of online consumer community on the example of XYZ company.
3. Consumer segmentation within sharing economy on the example of XYZ market.
4. The role of Internet-of-Things in modern consumer behaviour on XYZ market.
5. Consumer awareness towards AI usage in marketing.
6. Consumer decision making process during online shopping on XYZ market.

Marketing and its application in international context, marketing strategies, consumer behavior, determinants of consumer behaviors, consumer trends, marketing research and analytics, adoption of businesses to global changes in the markets

dr hab. Przemysław Zbierowski, prof. UE
Department of Human Resources Management

Seminar related topics:
1. Strategic management, strategic analysis, strategy formulation and implementation
2. Corporate entrepreneurship, measuring entrepreneurship, innovativeness.
3. Creativity in organizations, creative strategies.
4. Firm performance, effectiveness-related topics.
5. Intangible assets measurement; social, organizational, intellectual capital.
6. Value creation and value capture.
7. Survival factors in companies under COVID-19 crisis.

Sample topics of dissertation:
1. Modern forms of organizing in relation to the development of world-class e-commerce. The analysis of the WeChat application in China (Dissertation awarded 1st place in the IB dissertation contest).
2. The influence of strategy based on organizational creativity on value creation.
3. Measuring the level of entrepreneurship in start-ups.
4. Implementing the international strategy in the export company.
5. Value creation and value capture on international markets: The example of innovative companies networking in the consumer electronics sector.
6. Opportunity identification on international markets.
7. Stimulating creativity and firm performance: The case of white goods producer.
8. The level of entrepreneurial management in the company.
9. Talent management by stimulating creativity in organizations.
10. Reputation management in international family companies.

Seminar related topics:
Consumer behavior, collaborative consumption, sustainable consumption, green consumerism, consumer exclusion / inclusion, consumer illiteracy, consumer market education, sharing economy, consumer loyalty and loyalty programs, protection of consumer interests, relationship marketing, international marketing.

Sample topics of dissertation:
1. Customer behavior on digital banking market,
2. Models of customer behavior on gambling market,
3. Customer loyalty programs for car dealers,
4. Customer attitudes toward money laundering,
5. Buying behavior of customer of erotic goods market,
6. Consumers engagement in developing international brand healthcare market,
7. Customer misbehavior on online music market,
8. Relationship marketing on grocery market – evidence from Italy and Norway,
9. Marketing strategies of companies in services sector – evidence of Spanish and Polish nightclubs,
10. Marketing analysis of the India rehabilitation equipment market in terms of building market entry strategies for Polish companies

Seminar related topics:

theories of firm's internationalization; theory of multinational enterprise; international business strategies of transitional corporations; foreign market entry strategies; foreign direct investments; alliances, mergers and acquisitions in IB; international management; cross-culture management; global leadership; global marketing strategies and marketing mix

Sample topics of dissertation:

1.  Strategic alliances in the global computer / aircraft / automotive sector
2.  Mergers and acquisitions in global food / beverages / automotive industry
3.  Market entry strategies of foreign firms to a given market in Poland. Multiple case study
4.  Foreign direct investments of Chinese firms in Polish / European / global markets
5.  Start-ups as a new form of international entrepreneurship in a given region. Multiple case study
6.  Global strategy of a given transnational corporation. Case study
7.  Leadership and leadership skills in global crisis time
8.  Global marketing strategy of a transnational corporation on a given market. Case study
9.  Comparative analysis of international climate policy: European Union, USA and China
10. Employee related CSR policies of transnational corporations. Multiple case study
11. International acquisition in the construction sector. Case of firms X and Y
12. Legitimacy of Indian natural stone companies: Polish customers’ perspective

Seminar related topics:
Marketing, marketing management, service marketing, brand management, promotion and communication strategy, distribution strategy, value for customer concept and customer behavior.

Sample topics of dissertation:

1. The influence of social media on purchase decisions regarding cosmetics among females of Generation Z from Germany and Poland,
2. Ambient marketing as an instrument of guerrilla marketing and its influence of guerrilla marketing and its influence on brand image,
3. Content Marketing and its influence on Brand Awareness on example,
4. The impact of sports sponsorship on the brand image transfer on example
5. Sensory marketing as a determinant of the decision-making process on example
6. The Impact of Brand Awareness, Brand Association, and Perceived Quality towards Brand Loyalty
7. The Impact of Dimensions of Brand Association on Customer Satisfaction
8. Perceived Quality and Emotional Value that Influence Consumer's Purchase Intention

dr hab. Jolanta Zrałek, prof. UE
Department of Consumer Research

NOT AVAILABLE IN ACADEMIC YEAR 2024/2025

Seminar related topics:

consumer behavior, sustainable consumption, sustainable lifestyles, sharing economy, sustainable communication, consumer rights

Seminar related topics:
inter-organizational relationships in international business; international competitiveness of firms/ industries; international business strategy; international management; international trade management; cross-culture management issues; human resources management in IB; international marketing

Sample topics of dissertation:
1. Cooperation as a way to grow internationally – case study of a firm.
2. Increasing firm’s competitiveness through international cooperation – case study.
3. Trust building in international cooperation.
4. Management tools and practices in inter-organizational cooperation – case study of a firm.
5. Determinants of firm’s  success in international cooperation – case study.
6. Internationalization strategy of a company – case study.
7. Competitive strategy of a firm on international markets.
8. Market entry strategy of a company – motives, determinants of choice, critical success factors.
9. Analysis of internationalization path of a company.
10. Organization of export-import activities of a company, strategic and operational aspects.
11. The role of intermediary in effective international trade actions of a company.
12. International marketing strategy of a company on chosen foreign market(s).
13. Cultural differences' impact on business negotiations.
14. Determinants of effective motivation systems for cross-cultural teams.
15. Product/ promotion/ distribution strategy on international markets on the example of company.

Seminar related topics:
strategic HRM, diversity management, employer branding, leadership, well-being and work-life balance, employability, sustainable HRM, HRM effectiveness

Sample topics of dissertation:
1. The image of lCCs operating in the EU based upon their compliance with the EU air passenger rights
2. Women entrepreneurship and work-life balance: case of Poland and Lithuania

dr hab. Przemysław Zbierowski, prof. UE

Department of Human Recources Management