We are proud to announce that the BrandY simulation game, developed by an international team including Prof. Justyna Ganassali and Prof. Sławomir Smyczek, has been recognized as one of the top three pedagogical innovations in the prestigious Prix AFM 2025 de la Meilleure Innovation Pédagogique en Marketing, organized by the Association Française du Marketing (AFM).
The BrandY project was developed as part of the EU-funded Erasmus+ Strategic Partnership program (Project No. 2020-1-PL01-KA203-081852) and was implemented between 2020 and 2023. Its goal was to design, implement, and test an innovative marketing learning tool based on experiential learning - tailored to labor market needs and aimed at developing students’ competencies.
Being ranked among the top-rated teaching innovations in Europe is a tremendous achievement and a strong confirmation of the tool’s value as an innovative method for marketing education, recognized by the European academic community.
The upcoming international commercialization of BrandY marks another breakthrough in its development, paving the way for its broader implementation at higher education institutions across Europe and beyond.
Congratulations to all authors and project partners, and especially to our university team, for their contribution to advancing modern teaching methods in marketing!
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