MERCURI European Master’s in Customer Relationship Marketing
General information about the program
Integrated European Master Program, jointly developed and implemented by four European universities: Université Grenoble Alpes (France), Aschaffenburg University of Applied Sciences (Germany), Universidad Cardenal Herrera (Spain) and University of Economics in Katowice (Poland). Study takes place in the four universities partner countries. Currently, students can receive a double degree diploma, and Certificate of Graduation.
This two-year Master’s program will focus on the critical nature of relations between customers and companies/brands. The program will familiarize students with the complexity of customer behaviors and their determinants; it will also explain rules, conditions and bases of making market decisions and strategies. It will also train students to undertake and manage different activities, aimed at developing successful and sustainable relationships with the company’s main stakeholders. As such, the program will allow students to have a broader perspective based on their better understanding of the customer and their relations with companies.
Students will get an in-depth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research but also students will have the chance to develop soft skills in communication, intercultural management or leadership. They will be provided with the strong knowledge base and hands on research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship or public relations.
MERCURI will prepare professionals from diverse backgrounds for creative and analytical careers that involve and are based on the deeper understanding of modern markets with particular emphasis on modern consumers and their behaviors. These professionals should be able to help companies in designing and introducing more successful and sustainable marketing strategies, suitable for the present European environment. The graduates can look for opportunities in domains such as banking, finance, accounting, insurance, law, sales, marketing, IT or sectors such as manufacturing, management consulting, public sector, research and consulting worldwide. Career possibilities include the positions: Marketing manager, Customer Scientist, e.g.: Manager-Client Servicing, Customer Relationship Manager, CRM. These managers will be able to: analyze and explain specific needs and preferences of contemporary consumers; understand their behaviors and decision-making processes (from information seeking to after sales evaluation) and identify factors determining the creation and the development of relations between consumers and companies or brands; design and implement diverse types of marketing programs and actions to ensure that all stages of the relationship between consumers and the company are developed in an efficient and satisfactory way.
Teaching methods and science staff
During studies, methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs are used. There are also classes conducted by highly qualified academics and practitioners, and students need to work on a consultancy project and carry out the internship.
Why study with us?
- our mission is to provide world-leading, research-informed management science education;
- our program is specialized and diverse, with opportunities to take deep dives into topics at the forefront of consumer relationship marketing research and practice;
- we provide access to an international, welcoming, collaborative community of students and teachers.
- Bachelor degree;
- level of English: min. B2.
For 2020 entry, the Mercuri fee for EU students is 1000 Euro per semester.