Program structure
Semester #1 - Poland
| Core | Hours | ECTS | Additional Soft Skills and languages | Hours | ECTS |
|---|---|---|---|---|---|
| Psychology and Sociology of Consumption | 45 | 5 | Communication Skills | 30 | 3 |
| Consumer to Consumer Relationship in Networks | 45 | 5 | Languages Polish/French | 30 | 2 |
| Consumer Behavior | 45 | 5 | |||
| Consumer Law and Consumer Protection | 45 | 5 | |||
| Cross – cultural Competences | 45 | 5 |
Semester #2 - Italy
Core | Hours | ECTS | Additional soft skills and languages | Hours | ECTS |
|---|---|---|---|---|---|
CRM for CSR | 72 | 9 | Business History* | 48 | 6 |
Special Issues in International Economics | 48 | 6 | Language | 24 | 3 |
Retail and Sales Marketing | 48 | 6 | |||
Experiential Marketing and Brand Management | 48 | 6 |
*Student who wants to get a diploma from University of Bergamo in Italy needs to take up Business History class in the second semester.
Semester #3 - Germany
| Core | Hours | ECTS | Additional Soft Skills and languages | Hours | ECTS |
|---|---|---|---|---|---|
| Marketing Research and Data-mining | 45 | 5 | Intercultural skills training (Intensive Program) | 30 | 3 |
| International Digital Economy | 45 | 5 | Languages German/Spanish | 30 | 2 |
| Corporate Communication | 45 | 5 | |||
| Advanced International Marketing | 45 | 5 | |||
| Organizational Behavior | 45 | 5 |
Semester #4 - Spain
| Core | Hours | ECTS | Additional Soft Skills and languages | Hours | ECTS |
|---|---|---|---|---|---|
| Master Thesis | 45 | 15 | Internship (minimum 3 months) | 30 | 10 |
| Consultancy Project | 30 | 3 | Languages Spanish/Other | 30 | 2 |
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