We are pleased to announce that prof. dr hab. Maciej Mitręga will deliver a guest lecture entitled “Methods and data in industrial marketing: Evolution, trajectories, and what comes next” at this year’s IMM Baltic Summit, to be held on 23–25 September 2026 under the auspices of the journal Industrial Marketing Management (IMM).
Business relationships and networks are currently among the most widely discussed topics in industrial marketing, as well as in strategic management, politics, and international business. For many years, IMM has served as one of the leading international forums for scholarly debate in this field.
Prof. Mitręga’s lecture will take place alongside presentations by renowned marketing scholars representing leading academic institutions worldwide. The conference will be held in Poland for the first time.
More information is available on the organiser’s website.
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