The course title is "Methodology of questionnaire design and  Data analysis and reporting with Sphinx", after the final course completion you will get 4 ECTS.  

These lectures will help students in their empirical research - in the preparation of bachelor's and master's theses.

The enrolment for the course is open until 10th of March, 2021 by e-mail: dominika.konieczniak@uekat.pl 

Stephane Ganassali is associate professor of marketing at the IAE (Faculty of Economics and Business) of the University of Savoie Mont Blanc (France). He got a PhD in business sciences from the University of Grenoble in 1995 and habitation in 2017. He’s has been the head of the European Master of Business Studies http://www.embs.eu - joint Master operated by Universities of Trento (Italy), Kassel (Germany) and Leon (Spain) for 10 years. He has been involved into Dukenet activities since 1997, being project leader of the Marketing simulation for 10 years. He also has been coordinating Erasmus Intensive Programmes focused on marketing research like Eurosurvey (2008-2010) and Consider (2013-2014). He also is serving as a scientific advisor for Le Sphinx (software company) for 20 years.