Representatives of universities
- Belgium - Howest University of Applied Sciences,
- France - University Savoie Mont Blanc,
- Spain - Universidad CEU Cardinal Herrera,
- Germany - Bauhaus-Universität Weimar,
- Switzerland - HES-SO / HEG Genève,
- Hungary - Budapest Business School.
During the BrandY project meeting, participants worked in multinational teams to develop and test a computer game to educate students at universities in international brand management. Thanks to computer simulations, all participants were able to gain practical knowledge about making strategic marketing decisions for companies operating in a globally competitive environment. The group's success was determined by their knowledge of the process of creating a brand in international markets and by the marketing goals achieved. Research supervisors also assessed the ability to exchange knowledge and ideas with other project participants, work in a multicultural group, and present the results.
The intensive week of work became a valuable international experience for each participant.. Our students' great commitment, diligent work and effort resulted in their success and the acquisition of a special award for Marta Herman, Aleksandra Pelikan, Martyna Plewnia, Julia Polak, Kinga Spierewkie, Antonio Loia, Pawel Oczko, Victor Pluta and Francisco Suay.
We would like to sincerely congratulate all the students and wish them further success, especially in the real-world market!