The Intensive Programme of the Erasmus+ project

In 2022, from the 9th until the 13th of May the Intensive Programme of the Erasmus + project: "Experiential education. Interactive/Intensive course of European brand management (brandY)" is hosted by University of Economics in Katowice. We wish all students participating in the project good luck and a great time.

The event reunited teachers from prestigious European universities, such as:

  • University of Economics, Katowice (Poland),
  • Université Savoie Mont Blanc (France),
  • Universitaria San Pablo-CEU-Universidad CEU Cardenal Herrera (Spain),
  • Hogeschool West-Vlaanderen Howest (Belgium),
  • Haute École Specialisée de Suisse Occidentale (Switzerland),
  • University of Trento (Italy)
  • and Budapest Business School (Hungary).

Along the entire week, the participants, together with students from Poland, Italy, Hungary and Belgium, will participate in several activities and workshops with a view to providing the necessary resources and information for the design of a virtual platform as an instrument of teaching/learning the brand management within an international framework:

  • Brand narrative system,
  • Workshop Customer Journey,
  • Workshop on Fashion Design App.

Good luck for all students!

Project coordinators:

  • Prof. Justyna Matysiewicz, Ph.D.
  • Prof. Sławomir Smyczek, Ph.D.
  • Marta Grybś-Kabocik, Ph.D.