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JEM Vol. 6(2), 2009

 

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01. Danuta Babińska, Aleksandra Nizielska – International marketing research on the markets of Central and Eastern Europe

02. Katarzyna Bilińska-Reformat, Beata Reformat – Influence of foreign direct investments on the market behaviour of trade entities in Poland

03. Urszula Grzega, Aleksandra Burgiel – The comparison of some selected elements of living standard in Poland and in the neighbouring countries

04. Marcin Komor, Mirosław Pacut – Internationalisation, concentration and structural changes of retail in new central and Eastern European member states of the EU

05. Agata Małysa-Kaleta – International comparative studies of consumption in conditions of the European integration – selected aspects

06. Katarzyna Rupik – Business models of Polish clothing companies in their expansion into the CEE markets

07. Izabela Sowa, Aleksandra Burgiel – Determinants of young consumers’ behaviour on the markets of Central and Eastern Europe

08. Maja Szymura-Tyc – The role of marketing intellectual capital in creating competitive advantage in the international market – theoretical assumptions and empirical evidence of Polish firms competing in the European markets

09. Joanna Wiechoczek – Foreign direct investment of Asian companies in Central and Eastern Europe as an element of expansion strategy on the European Union market

10. Leszek Żabiński – The strategic business environment of systemic products in Poland. Developmental conditions against the background of the Central/Eastern European countries

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