00. Contents
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01. Sławomir Smyczek – Model of consumer trust to e-finance on emerging European markets
02. Carmen Balan – Consumer buying behavior under the impact of new retail formats in Romania
03. Tatjana König – Changing life and consumption styles within the European 50+ market − evidence from Germany and Poland
04. Zdenek Linhart, Lucie Linhartova – Responses of Czech consumers towards SMS advertising
05. Holger Buck – Current status of consumer law within European Union
06. Felix E. Braun – Online dispute resolution – an answer to consumer complaints about e-commerce transactions in both a national and a European context
07. Laurent Grimal, Françoise Simon – Efficiency of answers for customers’ complaints − application in a sample of French companies
08. Nataliya Chukhray – Consumer behaviour in Ukrainian market – specifics and perspectives
09. Leszek Żabiński – Challenges of modernity and marketing consumerism. Global crisis. Innovations and development
Accreditations and partners
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