Service and research offer
CBiR's offerings include:
- market and marketing research in the consumer and industrial goods and services markets, from the research design phase, through its implementation, to the development of results in the form of a report, result database, in-depth calculations and statistical analysis,
- development of marketing strategy for the operation of enterprises and institutions,
- consulting services in the field of: organization, management, marketing, transportation, education,
- conducting management workshops on marketing (strategic analysis, marketing research, marketing planning, active sales methods and techniques),
- economic and financial expertise,
- optimization solution for the operation of various units of the enterprise,
- permanent research and consulting cooperation with interested units.
CBiR's offer is addressed to all business entities: enterprises of various industries and sizes operating both in the domestic and foreign markets, as well as non-profit organizations, local and regional institutions.
Research methods
CBiR uses the following research methods when conducting research projects:
- interview - direct (personal), in-depth, focus group, telephone interview,
- observation - overt, covert, participatory and non-participatory,
- survey - postal, auditory, online,
- projective methods - product acceptance tests, price acceptance tests,
- heuristic methods - brainstorming, expert evaluation method.
Research teams
Research teams appointed to implement projects are composed of academics from the following departments, among others:
- Department of Strategic and Regional Studies
- Department of Banking and International Finance
- Department of Demography and Economic Statistics,
- Department of Economics
- Department of Finance
- Department of Investment and Real Estate
- Department of Knowledge Engineering
- Department of Logistics
- Department of Market Policy and Marketing Management
- Department of Entrepreneurship and Innovative Management
- Department of Accounting
- Department of Market and Consumption
- Department of Statistics
- Department of Transportation
The CBiR, in carrying out nationwide surveys, cooperates with trained field research coordinators from the following centers in the country:
- Warsaw School of Economics,
- Wroclaw University of Economics,
- Poznań University of Economics,
- University of Szczecin,
- Gdansk University of Technology,
- Bialystok University of Technology,
- Nicolaus Copernicus University in Toruń,
- Leon Koźmiński Academy in Warsaw,
- Maria Curie-Sklodowska University in Lublin,
- Lodz University of Technology,
- University of Economics in Cracow,
- Wyższa Szkoła Biznesu - National-Louis Univercsity in Nowy Sącz.
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