The "Acceptance of tourist accommodation providers' sustainable communication" project is aimed at supporting young scientists in conducting scientific research by financing the costs related to the collection, processing and analysis of empirical data, including disseminating the results of the research in the national and international scientific community and among residents and entrepreneurs operating in the Metropolis GZM area.

The primary objective of this research task is to identify key areas that influence consumer acceptance of communication on sustainable development activities undertaken by tourism enterprises offering accommodation services. It aims to develop a model for the acceptance of sustainable development communication by tourism enterprises and to verify the assumptions of the conceptual model.
Previous studies in this area are scarce and tend to be partial, making it difficult to properly contextualize the problem in theory and providing no guidance to businesses on how to effectively communicate their sustainability efforts. This study aims to take a holistic approach to identifying factors that influence consumer acceptance of sustainability communication, thereby addressing the identified gap.

The research task will be conducted by dr inż. Paulina Rutecka,  and involves the following activities:

1. analysis of relevant literature (national and international) covered by the research task;
2. development of original scientific research on the intertemporal preferences of residents of Metropolis GZM; 
3. preparation and analysis of statistical data collected as part of the research task;
4. presentation of research results at renowned national and international scientific conferences;
5. preparation of a scientific paper presenting the results of the research;
6. popularization of research results among residents of Metropolis GZM (e.g., in the form of public lectures, participation in popular science events, etc.).
    

The project coordinator is dr hab. Monika Foltyn-Zarychta, prof. UE. This project is part of the "ECOnomics4Climate III" cluster project implemented by Prof. Foltyn-Zarychta, with the support of Internationalization.    

The "Acceptance of tourist accommodation providers' sustainable communication" project has been co-financed by the Metropolis GZM within the framework of the "Metropolitan Science and Education Support Fund" program for years 2022-2024. The total grant amount is PLN 33,930.00.

Project implementation period: March – November 2025.