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Conference programme

Day 1, 15th June, Monday
09:00 – 10:00Registration
10:00 – 11:30

Welcome and Opening Plenary:
Welcome by Prof. Leszek Żabiński, Rector of the University of Economics in Katowice

"Augmented Reality for teaching and learning" - Dr. Oliver Müller, video conference with University of Lichtenstein

"Marketing Analytics: a compass to maneuver through the media landscape of the future" -  Edwin van Rest, Keynote Speaker

Auditorium of Zbigniew Messner

11:30 – 11:45 Coffee break
11:45 – 13:15Competitive sessions delivered by the authors of articles to be published in the Conference Proceeding
13:15 – 14:15Lunch
14:15 – 15:45Competitive sessions delivered by the authors of articles to be published in the Conference Proceeding
15:45 – 16:00
Coffee break
16:00 – 17:00Closing Plenary and awarding diploma to all authors of the publications

                      

Day 2, 16th June, Tuesday
09:30 – 10:15

"Make Social Media human: how participation, empathy and imperfection make
a difference."
Session delivered by Herwig Dämon, University of Liechtenstein

Auditorium of Zbigniew Messner

10:15 – 11:00

"In the middle of nowhere - Branding"
Session delivered by Wolfgang Laschet, Norwegian University of Science and Technology, Norway

Auditorium of Zbigniew Messner

11:00 – 11:15Coffee break
11:15 – 13:45

Workshops on communication issues, tolerance and cultural differences delivered by Joanna Laskowska

Auditorium of Zbigniew Messner

13:45 – 15:00Lunch
15:00 - 17:00"Katowice - city of change” guided tour with Wojciech Lesiak

                       

Day 3, 17th June, Wednesday

Social programme including Auschwitz/Cracow (subject additional fee).

 

 

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