Management and marketing information systems

 

 

Autor                     Małgorzata Pańkowska, Henryk Sroka

ISBN                      83-7246-928-8

Liczba stron          110

Format                  170 x 240 mm

Oprawa                 miękka

Rok wydania         2005

Cena                     Nakład wyczerpany

 

Spis_treści

 

This book aims to provide knowledge on role and significance of Management Information Systems and Marketing Information Systems in contemporary business organisations. The book includes explanation of the information systems genesis and generations, presentation of a development of different types of information systems, i.e. Transaction Processing Systems, Integrated Information Systems, Decision Support Systems, Expert Systems, Executive Information Systems, Marketing Information Systems and explanation of their significance in organisational strategy development. In the book authors give general principles of designing and implementation of information systems, present actual methods of business information system development.

 

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