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Global business towards new paradigm in time crisis

The purpose of the initiative has been the publication of the discussions which took place during annual Global Business Research Symposium host by University to Economics in Katowice on 28-30 May 2014. This Symposium, organized each year by the Financial Services Institute at Tobin College of Business from St. John’s University in New York, provided wonderful opportunity for academics and professionals from all over the world to share their knowledge, skills, and experience in the field of global business development and new paradigms in economy and management for time of crisis. The entire publication is divided into five parts and contains selected papers presented at the 9th Global Business Research Symposium on “Preventing Future Crisis” in Katowice. First part provides inside to problem of business education in time of crisis. Second one presents selected aspects of contemporary market policy. Part three is focus on the most important subject of modern global economy who is consumer. In part four there are papers which describe challenges and problems of companies in turbulent environment. Part five, which conclude this book, discusses wide range of papers dedicated to international finance and taxation. The book does not cover all the important problems and issues of global business. It allows, however, prepare them as identification, presenting the importance and role of globalization on contemporary market.

Edited bySławomir Smyczek, Justyna Matysiewicz
Rok wydania2015
Liczba stron364
Format B5
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